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Sisu,
you say?

Sisu: the Finnish concept described as the stoic determination, tenacity of purpose, and sustained grit to see things through. The task may be difficult, but we do it anyway—and do it well—knowing that we have the opportunity to improve patient outcomes and make a difference.

 

We at ThinkSisu apply this core value to all our work in health and wellness communications. Our sweet spot lives within the intersection of Digital Marketing, Public Relations, and Brand Promotion.

  

Are you ready to ThinkSisu?

 

Big agency chops.
Boutique shop service.

We understand why some brand managers might be drawn to larger agencies and holding companies, as they have, well, people. Lots of people. But these behemoths get bogged down with red tape and convoluted processes.

 

We know because we used to work at these companies and witnessed how big agencies can squelch the experience, diminish ROI, and not necessarily improve outcomes for you, your customers, and your patients. That’s why we've banded together to reinvent the agency relationship around your needs.

 

We are a new kind of marketing and communications agency that blends fresh thinking with decades of experience. Together we’ll get the right message to the right person in the right way, driving results for your brand—and our drive is to be your most nimble and mighty agency partner.

Elite talent.
Expansive skillset.

Delivering solutions at the intersection of Digital Marketing, Public Relations, and Brand Promotion, ThinkSisu offers hands-on leadership and service for any brand and business need within the health and wellness space.

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Brand Promotion
Public Relations
Digital
Marketing
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Business Strategy

Brand Strategy
Brand Positioning

Business Consulting
Go-to-Market Planning

Reputation Management

Audience and
Target Assessment

KPI / ROI

Creative

Brand Identity and Design

Messaging

Promotional Creative

Digital

Problem-Solving

Campaign Ideation
Print Production
Video Production

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Paid Media

Advertising Campaigns
Media Planning and Buying
Digital Advertising
Social Advertising
Sponsorships

Communications

Brand Narrative

Corporate

Media Relations

Social Media Management

Crisis Communications
CRM

Personalized Marketing

Digital

Digital Strategy and Planning
Digital Brand Engagement

Community Development
Website Experience
Interactive Development
Closed Loop Marketing
Emerging Media

Executional Rollout
 

Medical

Translating the Science

Professional Education
and Endorsement
Industry Engagement





 

Program Partnership

Program Management
Project Management
Retainer-Based Support
Marketing Planning
 



 

 
 

Small in number,
but big on experience.

Agencies today have become increasingly over-specialized, making it difficult to get anything done. We believe that with the convergence of Brand Marketing, Public Relations, and Digital Marketing, you'll be better served by a team with industry-leading experience across these categories.

 

While we may be a small company, our team can uniquely deliver across strategy, creative, program, and client management, as well as other disciplines—we love to wear many hats.

Our team of skilled healthcare communication specialists boasts a shared sum of years of experience well into the triple digits. In short, we know what we’re doing because we’ve done it before. Our boutique agency team enjoys the freedom to truly partner with clients, putting them first—the way it should be. It’s these ties that bind us together as a team, and with our clients. 

We’re looking to connect with new clients, so please get in touch if you’d like to learn how ThinkSisu can help your health and wellness business. 

Erin Byrne    

Our Leaders

Erin Byrne

Beth Storms

John McCloskey

Joe Tocci

Justin Reed

CEO

Program Management and Operations

Creative

Design Director

Engagement

Happy clients:

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"Dear Brand-Flip Badasses,

Our SISU agency partner pulled off a brand miracle. It is remarkable to think that we successfully filmed a TV commercial in NYC, in the middle of COVID, the day after a city snowstorm, and one week before Christmas. We recorded voice over on December 30th and the full campaign launched on January 11. Let's not forget that we did not have approval of our new logo until December 31st! ​

Our appreciation for all the hard work, late nights, weekends, and holiday time you spent ensuring each of our beautiful new campaign assets was delivered on time and cohesively has not gone unnoticed." ​

Renee Himel
Chief Marketing Officer

Revibe Men’s Health

March 19, 2021

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Carestream
April 20, 2021

"When my company needed to make a strategy shift in terms of software naming and branding, we turned to ThinkSisu. The Sisu team did an amazing job when it came to speaking with leadership and other key stakeholders to help define our positioning, vision and objectives. 

 

After conducting focus groups in the market (which generated invaluable insights), Sisu came back with a new name that our team was excited about: Sensei Cloud. Sisu developed the visual identify and helped us to communicate the value proposition of this new product—both internally and externally—and developed an implementation plan to ensure we made an impact in the market. 

 

I couldn’t be happier with the final result of our work with ThinkSisu, and I really enjoyed working with the entire team.”

 

Heather Tuggle
Director, Brand and Communications

 
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Bigger thinking.
Better outcomes.    

From general wellness messaging to high-science marketing communications, biotech to big pharma, we have the experience to help build on the successes of our clients and the ability to solve any business challenges.

Our clients (to name a few)
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Our collective experience
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Our collective disease and speciality areas
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Animal Health

Anti-infectives

Biosimilars

Cardiovascular

CNS

Dental Care

Devices

Eye Care

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Hemophilia

Hematology

Hospital Systems

Immunology

Infectious Disease
Injectables

Joint Diseases

Men’s Health

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Mental Health and Depression

Oncology

Pain Management
Rare Disease

Smoking Cessation

Vaccines
Vision

Women’s Health