Sisu is the Finnish concept of stoicism and grit.
The challenge may be difficult, but even when others shy away, we do it—and do it well. Why? Because we are passionate about improving outcomes for patients, for business, and for our clients.
Health marketing and communication requires creativity and courage to launch brands that move hearts and minds to action.
At ThinkSisu, we apply this core value to all our work in Health and Wellness Communication at the intersection of Digital Marketing, Public Relations, Brand Promotion, and Consulting.
Are you ready to ThinkSisu?
Global experience. Personal touch.
We understand why some brand managers might be drawn to larger agencies and holding companies, as they have, well, people. Lots of people. But these behemoths get bogged down with red tape and convoluted processes. We know because we used to work at these companies and witnessed how big agencies can squelch the experience, diminish ROI, and not necessarily improve outcomes for you, your customers, and your patients. That’s why we are reinventing the agency experience based on your challenges, your opportunities, and your needs.
We are a marketing and communications agency that blends new ways of doing things with decades of experience. Every project is led by a senior leader that is actively involved in the work—driving strategy, creating insights, and launching tactics—optimizing your resources to do the most for your project. Together we’ll get the right message to the right person in the right way, maximizing results for your brand.
Elite talent.
Expansive skillset.
We understand the evolving challenges of marketers these days, and how every project requires different skills, tactical execution, and results. That’s why we deliver solutions at the intersection of Digital Marketing, Public Relations, Brand Promotion, and Consulting. ThinkSisu offers hands-on leadership, agility, and service for any brand and business need within the health and wellness space.
Brand Promotion
Public Relations
Consulting
Digital
Marketing
Business Strategy
Brand Strategy
Brand Positioning
Business Consulting
Go-to-Market Planning
Reputation Management
Audience and
Target Assessment
KPI / ROI
Creative
Brand Identity and Design
Messaging
Promotional Creative
Digital
Problem-Solving
Campaign Ideation
Print Production
Video Production
Paid Media
Advertising Campaigns
Media Planning and Buying
Digital Advertising
Social Advertising
Sponsorships
Communications
Brand Narrative
Corporate
Media Relations
Social Media Management
Crisis Communications
CRM
Personalized Marketing
Digital
Digital Strategy and Planning
Digital Brand Engagement
Community Development
Website Experience
Interactive Development
Closed Loop Marketing
Emerging Media
Executional Rollout
Medical
Translating the Science
Professional Education
and Endorsement
Industry Engagement
Program Partnership
Program Management
Project Management
Retainer-Based Support
Marketing Planning
Broad skillset.
Depth of experience.
Agencies today have increasingly become over-specialized to the degree that it is difficult to get anything done. We believe that with the convergence of Brand Marketing, Public Relations, Digital Marketing, and Consulting, you will be better served by a team with industry-leading experience across these categories. The team at ThinkSisu can cover a lot of ground because we are senior executives that deliver through all levels and verticals—such a broad range that we are generalists—thereby providing efficiencies for our clients.
In short, we know what we’re doing because we’ve done it before. Our boutique, female-owned agency team enjoys the freedom to truly partner with our clients, putting them first—the way it should be. It’s these ties that bind us together as a team, and with our clients.
Plus, we only take on clients for which we know we can do a great job. So, if you want more from your agency, let’s have a conversation and see if it is a good fit.
Erin Byrne
Our Experts
Perri
Prosky
Marcus
Torres
PR &
Communication
Design &
Production
Happy clients:
The Center for Empowerment & Education
“As a nonprofit working to end violence in our community, we know how to provide services and meet the needs of our clients, but we needed significant help in our messaging, content creation, and overall marketing strategy. ThinkSisu stepped in at a time when we were trying to bring our recent rebrand to life and ensure that we were fully embedded into the community as the primary resource for victims of domestic and sexual violence. Without Erin and her team at ThinkSisu, we would still be fumbling through the process of how to get our message out there. The team brought our services and programming into the spotlight through creative and eye-catching content and a website redesign that fully encompasses everything we are and strive to be. The team is thoughtful, inspiring, and the missing link to any organization that needs to increase its digital footprint.”
Ashley Dunn MS, MFT, NCC
President and CEO
Carestream Dental
"When my company needed to make a strategy shift in terms of software naming and branding, we turned to ThinkSisu. The Sisu team did an amazing job when it came to speaking with leadership and other key stakeholders to help define our positioning, vision and objectives.
After conducting focus groups in the market (which generated invaluable insights), Sisu came back with a new name that our team was excited about: Sensei Cloud. Sisu developed the visual identify and helped us to communicate the value proposition of this new product—both internally and externally—and developed an implementation plan to ensure we made an impact in the market.
I couldn’t be happier with the final result of our work with ThinkSisu, and I really enjoyed working with the entire team.”
Heather Tuggle
Director, Brand and Communications
"Dear Brand-Flip Badasses,
Our SISU agency partner pulled off a brand miracle. It is remarkable to think that we successfully filmed a TV commercial in NYC, in the middle of COVID, the day after a city snowstorm, and one week before Christmas. We recorded voice over on December 30th and the full campaign launched on January 11. Let's not forget that we did not have approval of our new logo until December 31st!
Our appreciation for all the hard work, late nights, weekends, and holiday time you spent ensuring each of our beautiful new campaign assets was delivered on time and cohesively has not gone unnoticed."
Renee Himel
Chief Marketing Officer
Revibe Men’s Health
Bigger thinking.
Better outcomes.
From general wellness messaging to high-science marketing communications, biotech to big pharma, we have the experience to help build on the successes of our clients and the ability to solve any business challenges.
Our clients (to name a few)
Our collective experience
Our collective disease and speciality areas
Animal Health
Anti-infectives
Biosimilars
Cardiovascular
CNS
Dental Care
Depression
Devices
Eye Care
Hemophilia
Hematology
Hospital Systems
Immunology
Infectious Disease
Injectables
Joint Diseases
Men’s Health
Mental Health
Oncology
Pain Management
Rare Disease
Smoking Cessation
Vaccines
Vision
Women’s Health